I was at first skeptical that I'd have much to say about a site that frankly I'd never consider using before doing this review. But I checked out the site and started using it from the perspective of a cell phone newbie. My initial reaction was that they have some pretty nice features for doing comparisons between products.
But I still wasn't sure I'd do the review until I was trying to watch a little of the evening news last night on TV, and a commercial came on from a competitor of WIREFLY showing off their site on TV. That made it seem considerably more topical, so I accepted the assignment. (I'm sorry can't remember the competitor's name.)
The site has sponsors and I'm guessing these sponsors are the only ones listed in the search results. The list of sponsors is pretty comprehensive and it includes the major carriers in the United States. It also has several pre-paid service providers that do business in the United States.
You can search for coverage via your zip code, and then compare coverage capabilities by carrier. This rating system has been created by WIREFLY based on their calculations on how good coverage is and how many subscribers are in your coverage area. WIREFLY also utilizes JD Power ratings to give you rankings based on Cost & Service Plan Options, and Customer Care feedback.
In addition, the site allows for searches based on a specific type of phone you are interested in, or in specific types of service plans (including family specific ones).
The best part of WIREFLY for me is the interface that lets me get comprehensive comparisons between one plan and another plan. The second best part is the phone by phone comparisons.
I don't know if the pricing offered by WIREFLY is great, but I didn't see anything that would make it seem like one was getting a bad deal. They do say on the top of the site that FedEx shipping is free, and they have a 100% Satisfaction Guarantee with Free Return Shipping (but other fees may apply).
Bottom-line, if you are looking for a new cellphone or plan, I'd recommend checking out WIREFLY at the very least for the analysis factor.
Let me know if you agree or disagree by posting a comment to this post.