Thanks to Adam @ The MacCast who recently interviewed Leo Laporte, I found TextWrangler for my iBook. As an old BBEdit user but no longer a coder, TextWrangler is just the right fit for me. Very nice tool.
Stats ... stats ... stats ... downloads equals (= ) listeners to an ad embedded in a podcast?
It keeps getting talked about a great deal ... "I had 1000 downloads of my last podcast, that means I had 1000 impressions. Each 100 impressions is worth $100 dollars. Advertisers ... please send me a check for $1000 (10 x 100) for each podcast."
I don't think that downloads per podcast can equal (=) impressions yet. Because we don't even know if the person listened. What is going to be the percentage of downloaded but not listened to?
For example, two Fridays ago ... I loaded about two previous weeks of podcasts that I wanted to listen to but hadn't on my iRiver. That equaled about 17 hours of listening. I am still going through that list.
So, I haven't listened to anything new in almost two weeks. I might just delete all but the most recent podcast for each podcaster feed just to catch up. I have an over ambitious podcast subscription ... I am a podcast junkie.
How many people are in the same boat?!? Too much good content and not enough time. Bummer for me, but bigger bummer for advertisers thinking they are getting X but are really getting Y?!?
I am not much of a game player. But I do love Cold War history. There is a new game (PC only?) called Hammer & Sickle from Nival Interactive.
The small screen shots in the Maximum PC advertisement make it look like an abstracted (50 feet up) first person shooter where you are trapped behind enemy lines and you need to get out!
Something to check out in all that free time I got ... :-)
Ack! I never thought I'd write that title. There is no good mega-swill light beer right?
But we got a sampler pack at Costco from Gordon Biersch. I have to say the Light is pretty dang good when compared to others I've tried like Samuel Adams (no good URL ... I really hate sites like this).
Bradford Gibson brings up some interesting points about Podshow.com in his post "Podsafe Music Network: Anything but Safe".
Something to dig into when I get a free moment ... which might be sometime in 2016.
So far, every band I've played from Podshow has sent me email thanking me. But I was drawn to the service because I inferred (probably without much warrant) some protection in that the music was "podsafe" and wouldn't bring me a horde of lawyers to my door.
Long-timer readers or those that know me, will probably have to laugh at the last sentence. This from the guy playing recordings from his favorite records during the first 12 or so versions of Tech Rag Tear Outs. ;-)
From the first time I heard Michael Geoghegan from Reel Reviews Radio (Oct04?) you could tell he was a confident, intelligent, and knowledgeable film fanatic. His Disney podcasts also show this off, as does his new book Podcast Solutions with Dan Klass at TheBitterestPill.com.
But after the first face-to-face meetings in Dec04 and Jan05 as part of the Orange County Podcasters, Michael also embedded in my brian the thought "this guy has some serious business sense and savvy" beyond podcasting.
On Sunday, Christy and I got to go an see a nice simple musical called "Pump Boys and Dinettes" at Lamb's Player Theatre in Coronada, CA (1142 Orange Ave.). It was a fun musical that is family safe. Unfortunately I think the run is over. They are already gearing up for their typically fabulous Christmas shows.
More info about the play via Google.
Forbes for 19Sep05 has an in-depth financial review of the National Football League (NFL) franchises and a "cover story" on the The Patriots owned by Robert Kraft.
There is some serious money to be made. For instance the project revenues for this 'year' (hard to define the start and the stop of the business calendar from the article) for just The Patriots stadium operations:
- $107 million on Media (TV and Radio) [I recommend that you don't think of podcasting a live NFL event unless you like to give your lawyer lots of money.]
- $41 million on Premium Seating [80 posh suites generate $165K a year + 6000 club seats and 2 club rooms]
- $40million on General Tickets ['for the little people?']
- $38 million on Sponsorship & Merchandising [includes signage + naming rights]
- $19 million on Stadium [concessions, parking, etc...]
NOTE: At the end of the article there is a funny story where Kraft was in Russia with Citigroup's Weill and News Corp's Murdoch, and he showed off his 2005 Super Bowl Ring to Russian President Putin who admired it (124 diamonds) and then put it in his pocket thinking it was a present for himself The ring is now on display in the Kremlin Museum. ;-)
- Hangzhou: Capital of Zheijang providence; home of Internet firm Alibaba that Yahoo just invested 40% into the company; plus a textile powerhouse; Marco Polo favorite
- Wuxi: Industrial hub near Shanghai
- Shanghai: China's international business center; massive travel expo in 2006
- Dalian: Popular amoung Japanese investors
- Beijing: Hosting the 2008 Summer Olympics
- Suzhou: Mutlinational manufacturing mecca
- Ningbo: Big port rivals nearby Shanghai
- Nanjing: Military city finds new success
- Guangzhou: New airport boosts appeal
- Shenzhen: Booming Hong Kong border city
The ranking process looked at: market size, transportation infrastructure, success in attracting private investment, and "other factors."